BA (Hons) Marketing Management

The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme and students get the opportunity to develop digital skills from the first year. A distinctive feature of Lincoln’s Marketing Management programme is its emphasis on the practical application of skills, with opportunities to think and work as a consultant on live briefs from real businesses.