MSc Data Science and Communication

Overview

The MSc in Data Science and Communication is designed for students who have an interest in the way data and data processing are shaping our communication practices as society becomes increasingly digitised. Whether you want to investigate how Big Data impact our daily decision-making practices or learn how to create innovative communication chatbots, this MSc will provide you with the necessary means to successfully navigate the Networked Society.

The programme offers state-of-the-art empirical, technical and theoretical training. You will have the opportunity to learn cutting edge computational techniques to study social behaviours at scale, alongside a deep grounding in the principles of communication studies and the social sciences. Substantial training will also be devoted to quantitative methods aimed at harnessing big data, especially when it comes to social and news media. You will learn the underpinnings of emerging communication technologies ranging from computer mediated communications to human computer interaction.

The skills developed by you as computational communication scientists are in high demand both in the private and in the third sector. As a graduate you will be qualified to work as a data analyst, data manager, or computational linguist across a variety of sectors, ranging from news media agencies and AI industries, to policy making institutions. This MSc will also provide you with advanced skills to successfully apply for a PhD programme to pursue a career in academic research.

Career prospects

You will gain competitive skills to be employed in a wide range of industry and third sector organisations requiring expertise in Data Science applied to communication environments. Such professional figures are highly required in a wide range of domains such as Artificial Intelligence, news media, research and development, PR, marketing and advertising, consulting, and publishing, among others.

The programme also provides a strong platform from which to progress to further research at PhD level that is supported and supervised by colleagues in the Department of Communication and Media or in the Department of Computer Science.