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MSc Digital Marketing

University of Roehampton

Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead. This MSc Digital Marketing will give you the knowledge to develop and implement digital marketing strategies in a socially responsible manner. You will learn how to analyse complex data for informed decision-making, and develop practical skills in web design, content creation, campaign development and data analysis using a range of techniques and digital products.

If you are ambitious and want to be a leader in marketing and digital technology this MSc Digital Marketing is for you. The programme benefits from the Roehampton Business School’s wider marketing research expertise and practitioner links within the marketing profession in London and abroad. In addition to the academic course you will have the opportunity to join our Global Leadership Programme.

This degree is accredited by The Institute of Data and Marketing (IDM). Students taking an IDM accredited course are eligible to sit an online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing (a small additional fee will apply with a limited number of bursaries available).The IDM has over 30 years’ experience helping marketers reach the next level in their career and offers industry recognised professional qualifications.

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Modules

  • Business Research Methods
  • Strategic Marketing
  • Digital Marketing Practice
  • Online Consumer Psychology
  • Social Media and Influencers
  • Emerging Digital Issues
  • Data and Analytics for Marketers
  • Professional Placement
  • Placement Preparation Sessions
  • Dissertation
  • Consultancy Project
  • Global Leadership Programme
  • Pre-induction Programme
  • Requirements

    Listed below are the documents required to apply for this course.
    1 year

    Duration

    Apr 2024

    Start Month

    Mar 2024

    Application Deadline

    Upcoming Intakes

    • September 2024
    • April 2024

    Mode of Study

    • Full Time