MSc Strategic and Digital Marketing

The MSc Strategic and Digital Marketing course is a one year (full-time) or two-year (part-time) taught postgraduate course that is triple accredited with the following professional marketing, digital, and public relations regulatory bodies:

• Institute of Data and Marketing and its sister organisations the Data & Marketing Association (IDM/DMA)
• Chartered Institute of Marketing (CIM)
• Public Relations & Communications Association (PRCA)

It is recognised both in the UK and worldwide as a quality course.

The MSc Strategic and Digital Marketing course is aimed at undergraduate students fresh from their undergraduate studies, or those with a few years experience, as well as ‘seasoned’ practitioners wishing to consolidate and/or establish new learning and skills. The course content, which is taught in the heart of Cardiff and online, aims to nurture the next generation of marketing practitioners, strategists and leaders, who are commercially responsive to audience research insights, to develop meaningful value propositions and implement innovative and sustainable multi-channel offerings through agile and creative business models. Students are provided with a uniquely creative platform to conceptualise, the process of going to market through contemporary marketing strategies, planning, practice and research insights, and implement value propositions to complex real-world challenges.

The guiding philosophy of MSc Strategic Digital Marketing is to actively seek new ways of ‘doing business’ through agile business modelling and is underpinned by thematic areas of study aligned to global socio-economic challenges, including effectual altruism, consumption and sustainable economies; communities of practice and interest, tribal participation; and business model technology-enabled futures and omnichannel implementation.

At USW, we acknowledge that the only constant is change, and none more so than the current environment. This new and exciting course reflects the challenges new managers and existing leaders in marketing face, exploring the role of marketing in delivering value for individuals, businesses, and society.

The course is delivered by award-winning international teaching, learning, and research experts in the areas of marketing, digital, and public relations. Teaching within the course has a clear purpose, which is to build students’ professional autonomy as individuals who are responsive to emerging concerns, and disruptive in co-creative and future-oriented organisations.

Additionally, students on the MSc Strategic and Digital Marketing course are:

• Automatically given membership to Institute of Data and Marketing (IMD) and can gain a GDPR award.
• Given access to a host of resources, networking events and skill development experiences provided by both the IDM and DMA.
• Given access to the Chartered Institute of Marketing (CIM), who have a prolific network of professional marketers’ hub in the UK and around the world.
• Entitled to, dependent on your previous qualifications, be exempt from some of course content* of the MSc Strategic and Digital Marketing, in addition to having access to free online learning and networking events and opportunities provided by the PRCA.

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Please note, due to the high volumes of applications received, we are no longer accepting new applications from international students who wish to start this course in January or February 2023. Applications from students in the UK or EU are still being accepted. For more information, please visit our International website. Any new international applications received for the January/February 2023 intakes will be withdrawn.

However, International students can apply to study this course from September 2023. Whilst there is no set deadline to apply, we would recommend making an application as soon as possible.