MSc Marketing and Brand Management

Course Overview

This Master's in Marketing and Brand Management provides a comprehensive and in-depth exploration of modern marketing principles with a specialized focus on strategic brand development. The program uniquely blends cutting-edge academic theory with practical, real-world application, preparing you for a successful career in both commercial and non-commercial sectors. You will gain expertise in sustainable marketing, digital advertising, and the strategic management of brands on a global scale.

Key Program Highlights

• Specialized focus on strategic brand management, digital marketing, and sustainable practices
• Research-led teaching from top academics combined with hands-on, practical applications
• Opportunities for live collaboration with not-for-profit, third sector, and SME organizations
• Exploration of branding's role in retail, social marketing, supply chains, and marketing ethics
• Develops critical skills to assess, build, and manage brands in diverse global market settings