MSc Marketing and Brand Management

Overview

The Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn both about the practice and theory of sustainable marketing, strategic brand management and digital marketing & advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

Course objectives

The MSc Marketing and Brand Management will provide you with a comprehensive knowledge of core marketing principles, along with an additional focus on brands and branding, that will prepare you for a career in marketing and brand management. The course has been designed to develop your knowledge and understanding of the strategic importance of branding at both national and international levels. At the end of the course you will be able to:

• assess and develop brands in a variety of different market settings, organisation types and policy situations
• analyse and apply marketing and brand communication theories
• consider the social, political and cultural context of brands and the role that they can play in areas such retail, social marketing, and marketing ethics
• recognise the ethical issues that arise from marketing activities and to understand the impact marketing has on society in general