MSc Marketing and Consumer Psychology

Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:

• understanding buyer behaviour
• enabling organisations to design innovative products
• creating effective communication messages.

This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.

You’ll benefit from the academic expertise and industry experience of the School of Psychology and the University of Sussex Business School.

Accreditation

The University of Sussex Business School is accredited by EQUIS, the most comprehensive institutional accreditation system for business and management schools. Accreditation ensures a rigorous quality control, benchmarking against international standards and is acknowledged worldwide.

CAREERS

Our Marketing and Consumer Psychology MSc opens up career options in both marketing and psychology. Prepare yourself for a range of roles including in:

• fast-moving consumer goods (FMCG)
• retail marketing
• brand management
• communications
• public relations
• market research
• consumer insight management
• consultancy
• goods and services innovation
• social marketing and channel management.