MSc Strategic Marketing

On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll study core marketing areas in-depth, including market research, buyer behaviour, branding and analytics. You also cover the principles of design, creativity and innovation as well as global marketing management. Building on this foundation, you can tailor your degree to your career path, with options including digital marketing, supply chain management and the management of negotiation.

You’ll be studying at an international Business School with innovation at its heart, where you’ll benefit from our teaching, research and business partnerships.

Accreditation

Our Strategic Marketing MSc is accredited by CIM – The Chartered Institute of Marketing, the world’s leading professional marketing body. Accreditation provides graduates of the course with a fast-track progression route to obtaining Chartered Marketer status via examination exemptions. The University of Sussex Business School is accredited by EQUIS, the most comprehensive institutional accreditation system for business and management schools. Accreditation ensures a rigorous quality control, benchmarking against international standards and is acknowledged worldwide.

Career

On this course, you gain the essential strategic marketing skills and knowledge for employment in today’s global and dynamic world. It’s for people who want to work in: advertising, brand and product management, digital marketing, international marketing, marketing research or consultancy, new business development, public relations, research (or wish to undertake doctoral study), and sales management.