Bachelor of Business Administration Marketing

Have you ever wondered what affects consumer behavior? Are you interested in what motivates people to buy one brand over another? If you’ve ever sold something or pitched an idea to someone, you’ve been a marketer. Within one of the most exciting programs here at UWA, you can build on your experience and gain innovative and practical knowledge of the how and why behind every product and service offered to consumers today. Become an expert in the latest software programs and equipment and learn to lead others in a career that involves everything from branding to sales to advertising, public relations and marketing.

In this program, you will have the choice of four unique emphasis areas: comprehensive marketing, event marketing, professional sales and sport marketing.