MSc Social Media and Management

With improved access to the internet we have become more connected to each other and to what is happening in the world around us. At the same time social media and information applications are transforming business.

This course will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on commercial, public, and third sector organisations in the UK and worldwide.

The course is taught by experts from the Department of Sociology and York Management School, combining experience from the forefront of sociological and business research.

Course content

Social media and information applications are transforming organisational development, competitiveness and flexible working. From raising a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. The potential for further change is huge.

Assessment and feedback

Core modules will be assessed by a mixture of ‘open’ essays (where an assignment is prepared in your own time and handed in) and presentations. Open assessments are released early in the term so you can select one or more essay titles to read around the topic and plan your chosen essay. Towards the end of your studies, you'll complete a 15,000-word dissertation on an original piece of your own research.

Careers and skills

You'll develop the skills and knowledge you need to follow a career in social media management or consultancy as an information analyst in public or private sector organisations. This course provides an ideal basis to progress to further study at PhD level.