Bachelor in Wine and Beverage Business Management

The major in wine and beverage business management draws on the expertise of the University's exceptionally strong hospitality business management program. The program's overarching objective is to provide a pool of highly skilled business leaders focused on the burgeoning wine industry. Graduates of the program will be educated across a broad range of wine and beverage business practices and related functional areas, from the management of beverage services to the identification and development of demand generators.