Master of Science in Digital Media with Business Analytics

Digital Media is now an integrated part of all areas of the digital landscape. Covering areas from traditional graphic design and web and digital media, but also now a key skill in all forms of marketing, business and data analysis.

Technology and its seamless integration into our lives has now caused an increased need for well designed information and assets, delivered in a bespoke, market focused format.

Analytics, and information and the use of data, is now a major role in the digital landscape. Understanding data, retrieval, processing and presentation of data is a highly sought after skillset, across many if not all areas of business world.

This programme aims to marry these two skills together, and create a learner that is highly skilled in the area of Digital Media Design with an in-depth knowledge of Business Analytics.

The graduate will possess the ability and key skills needed to engage, create, and communicate information to a consumer driven market.