Doctoral Certificate in Business Intelligence & Data Analytics

The doctoral certificate in Business Intelligence & Data Analytics (BIDA) prepares business executives with the knowledge and acumen to solve complex business problems, enabling organizations to remain competitive in the 21st-century globalized economy. Through the use of data analytics and Business Intelligence (BI) tools, students will gain valuable insights about customers, competitors, internal operations, and external variables that influence organizational strategy, and will enhance their ability to make better strategic decisions.