BS Business Administration, Marketing Concentration
Channel creativity and build strategies in the marketing program. Are you an analytical thinker with an artistic streak? All that stands between you and a dynamic marketing career is a top-notch education and real-life experience. Businesses today rely on powerful product and branding messages to build profitable connections with target audiences. That makes a savvy marketer critical to the success of any organization – and always in demand.
As a marketing student, you will learn how to influence consumer perceptions, create marketing plans, develop and launch new products, price, promote and distribute new products, identify and define a target audience, and create messaging that connects with a given target audience.
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