BS Business - Marketing

Marketing focuses first and foremost on customers — understanding them, attracting them and maintaining their loyalty. In this way, marketing undertakes the management of demand. The Richard A. Chaifetz School of Business at Saint Louis University provides students with the practical skills and training necessary to succeed in professional marketing positions worldwide. Graduates are creative in their approach to problem-solving with an understanding of human behavior in its qualitative and quantitative dimensions.Students in the program network with marketing professionals through live case studies and internships with leading corporations. These companies span a variety of industries, including consumer packaged goods, financial services, sports and entertainment, communications and research.Students may choose to pursue a minor in marketing in addition to their chosen business or non-business major.