Bachelor of Business Administration, Major in Marketing

Course Overview

This dynamic program equips students with the strategic and creative skills to become leaders in the business world, from launching new ventures to driving growth in established organizations. Students will master the entire process of bringing a product or service to market, from identifying opportunities to developing and executing detailed, profitable plans.

Key Program Highlights

• Develop and execute comprehensive plans for new products and services
• Learn to identify market needs and target specific customer segments
• Gain practical skills for careers in advertising, retail, media, and non-profits
• Prepare for leadership roles or launching a successful small business
• Build a versatile skill set applicable to a wide range of industries