Bachelor of Business Administration, Major in Marketing

A challenging program that prepares students to assume many of the most important positions in business. Students will learn the skills to devise profitable new product or service ideas that meet the needs of specific targets, as well as how to develop and execute their detailed plans.

Students secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals. An increasing number have also been successful in starting their own small businesses.