MA Media and Communication Industries

Course Summary

The media industries that inform and entertain are also leading sectors of employment. This course explores both the cultural and economic aspects of media. Today, more than ever, media professionals need to understand the cultures, forms and practices of contemporary communication industries, and recognize and respond to changing conditions, challenges and policy issues. You will explore media and marketing communications industries from the global to the local, and from political economic aspects to the creativity of media practitioners and users. You will examine contemporary convergence across media, marketing and promotional industries and will be supported in your independent investigation into chosen aspects of digital publishing, audiovisual and social media, advertising, public relations and other marketing communications industries.

This MA offers a stimulating and wide-ranging programme supporting routes into both postgraduate research and careers in the creative industries in content creation and operations, management, research, policy and other support services. The programme will help you develop both academic and applied skills through research and study, innovative work/study experience, and production.

Your Future Career

The course will prepare students for a variety of careers in the management and production of media content and services, both in the UK and worldwide. Students will be able to demonstrate both academic and applied skills in research, planning and communication, and those pursuing practice-based options will be able to demonstrate enhanced skills in content creation and production processes. Students will also be equipped to work in communications in broader contexts such as in communications regulation and compliance and media policy, marketing communications and promotion, and various strategic and support services across the media and creative industries. Our students will also be well placed to pursue further research at PhD level, and even pursue an academic career.