BSc (Hons) Marketing (Data Analytics)

Course Summary

This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. It adopts a unique “practice” based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability.

The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertsing practice and any marketing-related role.

YOUR FUTURE CAREER

This programme will prepare you for professional careers in marketing management, advertising, public relations, brand management and any marketing-related career.