MSc International Marketing and Entrepreneurship

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:

• the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
• marketing strategies, including product, pricing, promotion and distribution strategies
• marketing planning and implementation
• new product development
• supply chain management and operations
• branding
• ethical issues
• theories and practices of entrepreneurship

Essex is a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. This course is taught at Essex Business School, which attracts students and staff from around the world; our current Masters students join us from more than 40 countries. Where could be more appropriate to study entrepreneurship and international marketing?

By studying with us, you gain a qualification from a business school ranked in the top 25 in the UK for research excellence (REF 2014). A Masters from Essex Business Schools can give you the best foundation to build your international marketing career.