Key takeaways
- The UK offers globally recognised digital marketing degrees at the undergraduate and postgraduate levels.
- Courses focus on SEO, data analysis, content strategy, and social media marketing.
- Tuition fees range from GBP 16,000 to 26,500, with several universities offering scholarships.
- You are eligible to stay in the UK for up to 2 years after graduation through the Graduate Route visa.
- Job roles post-degree include social media manager, digital strategist, SEO specialist, and more.
- Edvoy offers end-to-end support, from course selection to visa guidance.
Why study digital marketing in the UK?
The United Kingdom is a global leader in digital innovation, home to one of the largest digital advertising markets in Europe. As businesses increasingly shift to online platforms, the demand for skilled digital marketers is at an all-time high. The UK offers world-class infrastructure, industry collaboration, and post-study work opportunities that make it your ideal destination.
Key benefits of studying digital marketing in the UK:
- The degrees are globally recognised and often accredited by professional bodies like the Chartered Institute of Marketing (CIM).
- The UK digital sector is worth over GBP 150 billion, contributing significantly to national GDP (DCMS, 2023).
- The universities offer real-world learning through case studies, live campaigns, and internships.
- A Graduate Route visa allows international students like you to stay in the UK for two years after completing your degree to seek employment.
- The courses align with certifications from Google, HubSpot, Facebook Blueprint, and more.
UK Department for Digital, Culture, Media & Sport: “The UK’s digital economy is growing more than twice as fast as the wider economy and employs over 2 million people.”
Study digital marketing in the UK with Edvoy.
Table of Contents
- Why study digital marketing in the UK?
- What types of digital marketing degrees can I pursue?
- What will you study in a digital marketing degree?
- Which are the best universities for digital marketing in the UK?
- Eligibility criteria for digital marketing courses
- What jobs can I get after a digital marketing degree in the UK?
- Can I stay and work in the UK after graduation?
- FAQs
What types of digital marketing degrees can I pursue?
The UK offers flexible academic pathways based on your educational background and career goals.
| Degree type | Duration | Ideal for |
|---|---|---|
| BA/BSc Digital Marketing | 3 years (UG) | School leavers and freshers |
| MSc/MA Digital Marketing | 1 year (PG) | Graduates from any discipline |
| Diploma/PG Certificate | 6-12 months | Working professionals, career changers |
| Integrated Master’s | 4 years (UG+PG) | Students wanting continuous learning in one track |
These programmes often include electives and industry-led projects, helping you specialise in areas such as e-commerce, digital branding, or marketing analytics.
Book a free call with our counsellors at Edvoy now.
What will you study in a digital marketing degree?
Digital marketing degrees in the UK focus on equipping students with practical, job-ready skills in key areas of the digital ecosystem.
Typical modules in a digital marketing degree:
- Search Engine Optimisation (SEO) and Paid Search (PPC)
- Social Media Strategy and Influencer Marketing
- Google Analytics and Data Visualisation
- Content Marketing and Copywriting
- Customer Relationship Management (CRM)
- Digital Strategy and Brand Management
- Mobile and Email Marketing
- Artificial Intelligence and Automation in Marketing
- Ethics and Law in Digital Advertising
Most programmes include group projects, live simulations, consultancy briefs, and work placements, ensuring experiential learning alongside classroom instruction.
Which are the best universities for digital marketing in the UK?
UK universities rank highly in global business and marketing education. Here are some of the most respected institutions offering digital marketing degrees:
| University | Popular courses | Tution fees (Per year) | QS Ranking |
|---|---|---|---|
| University of Southampton | MSc Digital Marketing | GBP 21,000 | 80 |
| Coventry University | BA (Hons) Digital Marketing; MSc Digital Marketing | GBP 18,500 | 558 |
| University of Westminster | MSc Digital Marketing | GBP 17,000 | 741-750 |
| University of Portsmouth | BSc Digital Marketing; MSc Digital Marketing | GBP 17,200 | 635 |
| Northumbria University | MSc Digital Marketing | GBP 19,000 | 535 |
| Edinburgh Napier University | MSc Marketing with Digital Strategy | GBP 16,000 | 801-850 |
| University of Hull | MSc Digital Marketing and Advertising | GBP 17,000 | 516 |
Several of these institutions offer scholarships ranging from GBP 2,000 to GBP 5,000, based on merit and financial need.
Need personalised help? Speak to an Edvoy counsellor for free.
Related articles
Eligibility criteria for digital marketing courses
If you're planning to study in the UK, your eligibility depends on the level of the programme you're applying for. However, the general requirements include:
For undergraduate courses:
- Completion of class 12 or equivalent with a minimum of 60%
- IELTS score of 6.0–6.5 overall, with no band below 5.5
- Statement of Purpose (SOP) highlighting interest in marketing
- One academic Letter of Recommendation (LOR) or reference
For postgraduate (master’s) courses:
- A recognised undergraduate degree with a minimum of 55–60%
- IELTS score of 6.5–7.0
- A well-structured Statement of Purpose (SOP)
- Two references (academic or professional)
- Some institutions may consider relevant internship experience, though it is not mandatory
Note: Universities may waive IELTS if you’ve studied in English-medium institutions. Always check with your Edvoy counsellor for personalised advice.
What jobs can I get after a digital marketing degree in the UK?
The UK job market for digital marketing graduates is strong and growing. Most industries now rely on digital channels, making this skill set highly versatile.
Common job roles:
- Digital marketing executive: GBP 22,000 – GBP 28,000
- SEO/SEM specialist: GBP 25,000- GBP 30,000
- Social media manager: GBP 24,000- GBP 30,000
- Content marketing manager: GBP 28,000 – GBP 35,000
- Email campaign coordinator: GBP 23,000 – GBP 30,000
- Paid advertising strategist (Google Ads/Facebook Ads): GBP 28,000 – GBP 35,000
- Marketing data analyst: GBP 30,000 – GBP 40,000
- UX and conversion rate optimisation (CRO) Specialist: GBP 30,000 – GBP 40,000
According to Glassdoor UK (2024), the average entry-level salary for digital marketing professionals is between GBP 25,000 and 30,000, with mid-level professionals earning up to GBP 50,000 or more annually.
Additionally, the sector provides freelance and remote work opportunities, allowing you to work with agencies, startups, or multinational corporations from anywhere in the world.
Can I stay and work in the UK after graduation?
Yes, international graduates can apply for the Graduate Route. This post-study work visa allows you to stay in the UK for up to two years (or three years if you hold a doctoral qualification) after completing your degree. This time can be used to find relevant work experience or full-time employment.
If you receive a job offer from a UK employer, you can then apply for a Skilled Worker visa, enabling long-term residency and career progression in the country.
Navigating this path, from choosing the right course to settling into your career, can be complex, but that's where Edvoy steps in. We can help you with
- Course shortlisting tailored to your academic profile
- University applications and document preparation
- Funding assistance
- Visa counselling and pre-departure support
Book your free counselling session and get started now.
FAQs
Do I need coding skills for a digital marketing course?
Not necessarily. While understanding basic web platforms (like HTML or CMS tools) can help, most programmes focus on strategy, content, and analytics.
Can I do a master’s in digital marketing in the UK without prior experience?
Yes. Most MSc programmes in digital marketing accept applicants from diverse academic backgrounds, even without work experience.
Which university is best for digital marketing in the UK?
Top choices include the University of Southampton, the University of Leeds, Coventry University, and Westminster. Your selection will depend on your budget, specialisation preference, and career goals.
