MSc by Research Marketing

Course Overview

This research degree offers a unique opportunity to investigate the cutting-edge evolution of marketing, with a particular focus on digital and strategic domains. The program encourages cross-disciplinary exploration of compelling modern phenomena, such as the powerful impact of social media influencers on global consumer behavior.

Key Program Highlights

• Focus on pioneering research in digital marketing and consumer behavior
• Cross-disciplinary and inter-disciplinary research approach
• Exploration of contemporary topics like social media influencer marketing
• Investigation into the determinants of influencer success and audience engagement
• Support for developing innovative research proposals in a dynamic field