BA (Hons) Digital Marketing and Business Management
Course Overview
Master the in-demand marketing skills for the digital age through a curriculum focused on real-world application and strategic thinking. This degree is designed to launch your career as a versatile and professional marketer, equipping you with both technical expertise and essential business acumen.
Key Program Highlights
- Hands-on learning through real-world problem-based projects
- Comprehensive coverage of digital strategies, including social media marketing
- Expertise in building and managing strong, resonant brands
- Data-driven decision-making skills powered by market research
- Development of creative design and strategic content creation abilities
Offer response
3 weeks after your application is submitted
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Course Overview
Master the in-demand marketing skills for the digital age through a curriculum focused on real-world application and strategic thinking. This degree is designed to launch your career as a versatile and professional marketer, equipping you with both technical expertise and essential business acumen.
Key Program Highlights
- Hands-on learning through real-world problem-based projects
- Comprehensive coverage of digital strategies, including social media marketing
- Expertise in building and managing strong, resonant brands
- Data-driven decision-making skills powered by market research
- Development of creative design and strategic content creation abilities
Requirements
The requirements may vary based on your selected study options.
Modules
- Introduction to Accounting
- Introduction to Marketing
- Managing People and Ideas
- Sociology of Media
- Introduction to Human Resources
- Nature of Management
- Legal Systems and Methods
- Digital Marketing Principles
- Environmental Sustainability and Citizenship
- Renewable Energy Challenges and Opportunities
- Introduction to Tax
- Event Budgeting and Funding
- Cases in Events Management
- Business Analytics
- Project Management
- Researching Business and Innovation
- Theory in HRM
- People Planet Profit
- Digital Sociology
- Digital Marketing Principles
- Environmental Sustainability and Citizenship
- Renewable Energy Challenges and Opportunities
- Introduction to Tax
- Event Budgeting and Funding
- Cases in Events Management
- Digital Business Strategy
- Customer Relationship Management
- Market Intelligence and Consumer Behaviour
- Marketing Communications and Design
- Brand Management
- Entrepreneurship and Business Start-Up
- Ethical Business in Society
- Work Placement
- Future of Work
- Prescriptive Analytics
- Strategic Marketing
- Computational Analytics
- Innovating for Growth
- Digital Public Relations
- Managing Change
- Advanced Professional Practice
- Strategic and Operations Management
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Offer response
3 weeks after your application is submitted
