BA (Hons) Sport Business Management
Course Overview
This undergraduate course provides the academic and practical expertise needed to launch a dynamic career in the global sports industry. Combining cutting-edge theory with hands-on application, it covers essential areas like digital innovation, marketing, and analytics to prepare you for leadership roles. The program includes valuable internships and project work, culminating in a recognized qualification from the Chartered Management Institute (CMI).
Key Program Highlights
- Gain a professional qualification from the Chartered Management Institute (CMI)
- Hands-on learning through internships, project fieldwork, and industry workshops
- Curriculum focused on digital innovation, marketing, operations, and data analytics
- Option to study abroad for a semester or a full year at an international partner institution
- Learn from a diverse, international teaching team and practising sports industry leaders
Course Overview
This undergraduate course provides the academic and practical expertise needed to launch a dynamic career in the global sports industry. Combining cutting-edge theory with hands-on application, it covers essential areas like digital innovation, marketing, and analytics to prepare you for leadership roles. The program includes valuable internships and project work, culminating in a recognized qualification from the Chartered Management Institute (CMI).
Key Program Highlights
- Gain a professional qualification from the Chartered Management Institute (CMI)
- Hands-on learning through internships, project fieldwork, and industry workshops
- Curriculum focused on digital innovation, marketing, operations, and data analytics
- Option to study abroad for a semester or a full year at an international partner institution
- Learn from a diverse, international teaching team and practising sports industry leaders
Requirements
Modules
- Introduction to Sport Business Management
- Managing Teams
- Principles of Marketing
- Managing Events
- Developing your Personal Brand
- Finance for Managers
- Big Data, Analytics and Innovation
- Personal Development as a Manager
- Managing Venues
- Culture and Consumer Behaviour in Sport Business
- Methods in Research and Project
- Marketing Communications Planning
- Study Abroad
- Professional Placement Year
- Marketing Strategy and Leadership
- Strategic Management
- Global Sports Law, Policy and CSR
- Extended Business Research Project
- Contemporary Issues in Global Sport
- Legal Contracts and Bidding in Events
