Ontario College Graduate Certificate Public Relations - Integrated Communications
Course Overview
This program equips graduates to develop and execute strategic integrated communication plans that inform, motivate, and gain public support to meet organizational objectives. Students will master the creation of professional digital, print, and graphic communications while learning to conduct vital research and analysis across public relations, marketing, and social media disciplines. The curriculum culminates in a real-world client capstone project and emphasizes essential business ethics and leadership skills throughout.
Key Program Highlights
- Master the creation of professional digital, print, and graphic communications
- Learn to conduct research and analyze strategies across PR, marketing, and social media
- Apply all skills in a real-world, client-based capstone project
- Develop a strong foundation in business ethics and leadership
- Gain practical experience through an optional co-op work term
Course Overview
This program equips graduates to develop and execute strategic integrated communication plans that inform, motivate, and gain public support to meet organizational objectives. Students will master the creation of professional digital, print, and graphic communications while learning to conduct vital research and analysis across public relations, marketing, and social media disciplines. The curriculum culminates in a real-world client capstone project and emphasizes essential business ethics and leadership skills throughout.
Key Program Highlights
- Master the creation of professional digital, print, and graphic communications
- Learn to conduct research and analyze strategies across PR, marketing, and social media
- Apply all skills in a real-world, client-based capstone project
- Develop a strong foundation in business ethics and leadership
- Gain practical experience through an optional co-op work term
