Ontario College Graduate Certificate Social Media Marketing
Course Overview
This Ontario College Graduate Certificate program equips students to become strategic leaders in the fast-paced field of social media marketing. The curriculum focuses on developing integrated marketing plans, leveraging prevalent technologies and generative AI to drive brand awareness and engagement. Through hands-on, real-world projects, students gain job-ready experience in content creation, community management, and data-driven strategy.
Key Program Highlights
- Develop integrated social media marketing strategies using the latest tools and generative AI
- Gain hands-on experience managing a multi-platform social media presence
- Master community engagement, reputation management, and crisis prevention
- Work on real-world projects to build a professional portfolio and industry connections
- Graduate ready to drive conversions and become an influential marketing thought leader
Course Overview
This Ontario College Graduate Certificate program equips students to become strategic leaders in the fast-paced field of social media marketing. The curriculum focuses on developing integrated marketing plans, leveraging prevalent technologies and generative AI to drive brand awareness and engagement. Through hands-on, real-world projects, students gain job-ready experience in content creation, community management, and data-driven strategy.
Key Program Highlights
- Develop integrated social media marketing strategies using the latest tools and generative AI
- Gain hands-on experience managing a multi-platform social media presence
- Master community engagement, reputation management, and crisis prevention
- Work on real-world projects to build a professional portfolio and industry connections
- Graduate ready to drive conversions and become an influential marketing thought leader
Requirements
Modules
- The Art of Storytelling (Digital Age)
- Conestoga 101
- Video Production
- Social Media Platforms
- Marketing in a Digital World
- Branded Content Creation
- Online Marketing
- Digital Marketing Channels
- Social for Business
- Channel Management: Facebook
- Building Personal Brands and Global Audiences
- Channel Management: YouTube
- Channel Management: LinkedIn/Blogging
- Channel Management: Instagram
- Emerging Platforms
- Campaign Creation and Community Management
- Social Media Strategist
