BA (Hons) Business and Marketing
Course Overview
This course equips you with a comprehensive understanding of modern business operations and specialized marketing expertise to thrive in a dynamic global marketplace. You will learn to analyze consumer behavior and develop strategic marketing programs across both digital and traditional channels. The program uniquely combines theoretical knowledge with practical, hands-on experience to prepare you for a successful career.
Key Program Highlights
- Accredited by the Chartered Institute of Marketing (CIM) with exemptions for its professional qualifications
- Practical skill development using industry-standard tools like Google Analytics and Adobe Creative Suite in our DigiComm Lab
- Real-world learning through simulation games, live advertising campaigns, and guest lectures from leading industry professionals
- Opportunity for a year-long business placement with major global companies like IBM, Disney, L'Oreal, and BMW
- Research-inspired teaching from experienced academics and practitioners with extensive industry backgrounds
Course Overview
This course equips you with a comprehensive understanding of modern business operations and specialized marketing expertise to thrive in a dynamic global marketplace. You will learn to analyze consumer behavior and develop strategic marketing programs across both digital and traditional channels. The program uniquely combines theoretical knowledge with practical, hands-on experience to prepare you for a successful career.
Key Program Highlights
- Accredited by the Chartered Institute of Marketing (CIM) with exemptions for its professional qualifications
- Practical skill development using industry-standard tools like Google Analytics and Adobe Creative Suite in our DigiComm Lab
- Real-world learning through simulation games, live advertising campaigns, and guest lectures from leading industry professionals
- Opportunity for a year-long business placement with major global companies like IBM, Disney, L'Oreal, and BMW
- Research-inspired teaching from experienced academics and practitioners with extensive industry backgrounds
