MSc in Electronic Commerce (Business)

The University is moving to a new student application portal on 30th November 2020. Applications for entry to courses normally via PAC (closed 30th October 2020) that are moving to the new student application portal can be made from 30th November 2020 onwards.

In recent years, Electronic Commerce has experienced continual growth around the world and in Ireland. The ever increasing popularity of E-commerce and the emergence of data analytics technologies creates new opportunities and challenges for organisations to compete online, develop innovative consumer experiences and processes and harness consumer data in meaningful ways. 

The MSc in Electronic Commerce is designed for graduates of business and computing degrees who want to advance their careers in the growing ICT industry in Ireland and abroad. The programme is designed to develop participants’ knowledge of emerging trends in E-commerce and the ability to harness digital technologies to create engaging online customer experiences.

Graduates from the programme will be equipped with knowledge and practical skills in a host of digital technologies fostered through working on applied and client-based projects in electronic commerce and digital marketing.