Business Bachelor with Digital Entrepreneurship
Course Overview
This Bachelor's program equips students with the strategic vision and practical skills to launch and lead successful digital ventures in today's global economy. The curriculum merges core business administration principles with cutting-edge digital innovation, preparing agile thinkers to capitalize on opportunities in the virtual marketplace. Graduates will emerge as effective professionals ready to build and manage businesses in a borderless digital world.
Key Program Highlights
- Focus on launching and scaling digital businesses in a global context
- Comprehensive curriculum covering digital marketing, analytics, and web design
- Emphasis on sustainable and innovative business practices for the digital age
- Development of strategic skills in online finance and automation technologies
- Preparation for navigating international markets and cross-border digital commerce
Course Overview
This Bachelor's program equips students with the strategic vision and practical skills to launch and lead successful digital ventures in today's global economy. The curriculum merges core business administration principles with cutting-edge digital innovation, preparing agile thinkers to capitalize on opportunities in the virtual marketplace. Graduates will emerge as effective professionals ready to build and manage businesses in a borderless digital world.
Key Program Highlights
- Focus on launching and scaling digital businesses in a global context
- Comprehensive curriculum covering digital marketing, analytics, and web design
- Emphasis on sustainable and innovative business practices for the digital age
- Development of strategic skills in online finance and automation technologies
- Preparation for navigating international markets and cross-border digital commerce
Requirements
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Strategic Management of Enterprise and Digital Innovation
- Managerial Accounting
- Leadership and Organizational Behavior
- Starting a New Digital Business
- Business Economics
- Business Research Methods
- Professional and Career Development
- Innovative and Creative Thinking
- Corporate Finance
- Disruptive Technologies for Innovation and Change
- Undergraduate Dissertation
- Valuating and Fundraising a Digital Start-up
- E-Commerce Development
- Knowledge Management and Learning Organizations
- Talent Management in the Digital Era
- Design Thinking and Agile Methodology for Innovation
- Social Entrepreneurship
- Dissertation in the area of Digital Entrepreneurship
