Business Bachelor with Fashion and Luxury Business
Course Overview
This Bachelor's program in Business Administration and Digital Innovation with a focus on Fashion & Luxury Business equips students with the strategic and digital expertise required to excel in the high-end retail sector. The curriculum provides a comprehensive understanding of the global luxury market, from fashion and jewelry to yachting, while emphasizing the critical role of technology and innovation in modern business. Graduates emerge as forward-thinking professionals prepared to develop and implement transformative business plans in this dynamic industry.
Key Program Highlights
- Focus on the global luxury market, including fashion, jewelry, and premium experiences
- Emphasis on cutting-edge digital innovation and its application in luxury business
- Development of strategic skills to create and execute effective business plans
- Practical training in market research, analysis, and brand development
- Preparation for a competitive career through a specialized, industry-relevant curriculum
Course Overview
This Bachelor's program in Business Administration and Digital Innovation with a focus on Fashion & Luxury Business equips students with the strategic and digital expertise required to excel in the high-end retail sector. The curriculum provides a comprehensive understanding of the global luxury market, from fashion and jewelry to yachting, while emphasizing the critical role of technology and innovation in modern business. Graduates emerge as forward-thinking professionals prepared to develop and implement transformative business plans in this dynamic industry.
Key Program Highlights
- Focus on the global luxury market, including fashion, jewelry, and premium experiences
- Emphasis on cutting-edge digital innovation and its application in luxury business
- Development of strategic skills to create and execute effective business plans
- Practical training in market research, analysis, and brand development
- Preparation for a competitive career through a specialized, industry-relevant curriculum
Requirements
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Strategic Management of Enterprise and Digital Innovation
- Managerial Accounting
- Leadership and Organizational Behavior
- Starting a New Digital Business
- Business Economics
- Business Research Methods
- Professional and Career Development
- Innovative and Creative Thinking
- Corporate Finance
- Disruptive Technologies for Innovation and Change
- Undergraduate Dissertation
- Sustainable Fashion and Luxury
- Digital Branding
- Recreation, Leisure and Wellness Business
- Fashion & Luxury Marketing
- Event Management & Sponsoring
- Management of Retail and Electronic Distribution Channels
- Dissertation in the area of Fashion and/or Luxury Business
