BA Advertising
Course Overview
Master the art and science of creating advertising that cuts through the noise and drives consumer action. This program teaches you to develop powerful marketing strategies and craft compelling messages that positively influence audience attitudes and behaviors.
Key Program Highlights
- Learn to build integrated marketing plans that effectively sell products and ideas
- Master the craft of creating memorable messaging that inspires action
- Understand the psychology behind consumer attitudes and purchasing behaviors
- Develop skills in both the strategic (science) and creative (art) aspects of advertising
- Gain expertise in turning marketing concepts into real-world campaigns that deliver results
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Course Overview
Master the art and science of creating advertising that cuts through the noise and drives consumer action. This program teaches you to develop powerful marketing strategies and craft compelling messages that positively influence audience attitudes and behaviors.
Key Program Highlights
- Learn to build integrated marketing plans that effectively sell products and ideas
- Master the craft of creating memorable messaging that inspires action
- Understand the psychology behind consumer attitudes and purchasing behaviors
- Develop skills in both the strategic (science) and creative (art) aspects of advertising
- Gain expertise in turning marketing concepts into real-world campaigns that deliver results
Requirements
The requirements may vary based on your selected study options.
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