BA Sports Comm and Marketing

Course Overview

Roc Nation and LIU's groundbreaking B.A. in Sports Communication & Marketing is New York's first program of its kind, designed to launch careers in the dynamic, multi-billion dollar sports industry. Students are prepared through experiential learning and direct access to world-renowned industry professionals, creating a powerful foundation for success.

Key Program Highlights

• First-of-its-kind program in New York, created in partnership with Roc Nation's School of Music, Sports & Entertainment
• Experiential curriculum covering sports writing, broadcasting, promotion, and content production for all media platforms
• Direct access to industry experts and a robust alumni network of sports reporters, publicists, and executives
• Prime Brooklyn location just blocks from the Barclays Center, offering unparalleled internship and networking opportunities
• Prepares graduates for high-demand careers in sports broadcasting, management, marketing, and information