BSBA Marketing
Course Overview
This Marketing degree equips you to design clever and compelling campaigns by analyzing real-world data and consumer behavior. You'll graduate as a confident leader and marketing expert, prepared to excel in a variety of dynamic industries.
Key Program Highlights
- Gain hands-on experience through case studies and projects for real organizations
- Learn from seasoned faculty who are practitioners in the field
- Access prestigious internships with partners like the Boston Red Sox and Tory Burch
- Master key areas including branding, consumer behavior, and digital marketing strategy
- Join a powerful network of alumnae/i at top firms like Mullen and Digitas
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Course Overview
This Marketing degree equips you to design clever and compelling campaigns by analyzing real-world data and consumer behavior. You'll graduate as a confident leader and marketing expert, prepared to excel in a variety of dynamic industries.
Key Program Highlights
- Gain hands-on experience through case studies and projects for real organizations
- Learn from seasoned faculty who are practitioners in the field
- Access prestigious internships with partners like the Boston Red Sox and Tory Burch
- Master key areas including branding, consumer behavior, and digital marketing strategy
- Join a powerful network of alumnae/i at top firms like Mullen and Digitas
Requirements
The requirements may vary based on your selected study options.
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