MSc International Management (Digital Business)
Course Overview
This program provides a comprehensive understanding of the global marketplace with a specialized focus on leveraging digital technologies for international business success. You will develop a powerful blend of strategic management insight and technical proficiency, preparing you for a dynamic career in the digital economy. The course emphasizes the practical application of theory, teaching you to implement effective digital business plans on an international stage.
Key Program Highlights
- Specialized curriculum merging international business strategy with cutting-edge digital business technologies
- Practical, hands-on learning through real-world case studies, employer projects, and group collaborations
- Development of highly sought-after skills for careers in e-commerce, digital marketing, and global business operations
- Rigorous capstone experience including a self-directed dissertation on a relevant business challenge
- Assessment through real-world deliverables like business reports, presentations, and strategic plans
Course Overview
This program provides a comprehensive understanding of the global marketplace with a specialized focus on leveraging digital technologies for international business success. You will develop a powerful blend of strategic management insight and technical proficiency, preparing you for a dynamic career in the digital economy. The course emphasizes the practical application of theory, teaching you to implement effective digital business plans on an international stage.
Key Program Highlights
- Specialized curriculum merging international business strategy with cutting-edge digital business technologies
- Practical, hands-on learning through real-world case studies, employer projects, and group collaborations
- Development of highly sought-after skills for careers in e-commerce, digital marketing, and global business operations
- Rigorous capstone experience including a self-directed dissertation on a relevant business challenge
- Assessment through real-world deliverables like business reports, presentations, and strategic plans
