BA (Hons) International Business with Marketing (Top-up)

Course Overview

This course provides a comprehensive exploration of global marketing, focusing on the core strategies that connect brands with diverse international audiences. You will develop essential management knowledge within a cross-cultural context, transforming into a decisive business thinker through interactive, workshop-based learning.

Key Program Highlights

• Master digital marketing, brand strategy, and consumer behavior on a global scale
• Learn from a diverse community of peers from over 100 different countries
• Engage in interactive workshops that prioritize practical, hands-on learning
• Develop the strategic expertise to become a confident and effective decision-maker
• Build a professional network with international stakeholders and future leaders