BS Journalism - Sports Media Concentration

Course Overview

This program provides a comprehensive foundation in mass communication, preparing students for dynamic careers across advertising, journalism, public relations, and digital media. Students can choose a specialized Bachelor of Science track or a broader Bachelor of Arts degree, both designed to develop strong professional, ethical, and critical thinking skills. The curriculum is enriched by hands-on experience through student-run media outlets and competitive internships.

Key Program Highlights

• ACEJMC-accredited program offering both B.A. and specialized B.S. degrees in high-demand fields.
• Gain real-world experience with student media like the University Star newspaper and KTSW 89.9 FM radio.
• Specialize in cutting-edge areas like Digital Media Innovation, Electronic Media, Journalism, Advertising, or Public Relations.
• Compete nationally through award-winning student chapters of professional organizations like AAF and PRSSA.
• Develop a versatile skill set in strategic storytelling, content creation, and multimedia production.