MPhil Marketing
Course Overview
The Master of Philosophy (MPhil) in Marketing is a one-year, research-intensive degree designed for in-depth investigation into a significant and contemporary marketing challenge. This programme equips students with advanced research skills to critically analyze consumer behavior and market dynamics, paving the way for careers in academia or high-level industry roles.
Key Program Highlights
- One-year, focused research programme on a topic of your choice
- Develops advanced skills in critical analysis and independent research
- Prepares graduates for diverse high-level careers in brand management, advertising, and strategic planning
- Focuses on understanding and addressing complex consumer needs and market trends
- Provides dedicated, one-on-one supervision from leading marketing academics
Course Overview
The Master of Philosophy (MPhil) in Marketing is a one-year, research-intensive degree designed for in-depth investigation into a significant and contemporary marketing challenge. This programme equips students with advanced research skills to critically analyze consumer behavior and market dynamics, paving the way for careers in academia or high-level industry roles.
Key Program Highlights
- One-year, focused research programme on a topic of your choice
- Develops advanced skills in critical analysis and independent research
- Prepares graduates for diverse high-level careers in brand management, advertising, and strategic planning
- Focuses on understanding and addressing complex consumer needs and market trends
- Provides dedicated, one-on-one supervision from leading marketing academics
