M.Sc. Marketing

Course Description

This course is designed to equip you with the relevant skills required for a successful career in Marketing. With a blend of traditional and contemporary thinking, we ensure that our students understand the fundamental building blocks of ‘how to market’ in the 21st century and the modern technologies that connect businesses to their consumers today

Analytical and practice-based training is delivered by expert faculty and executives from top multinationals, with a focus on providing corporate connections to the marketing and digital marketing industries. This programme focuses on marketing strategy, branding, advertising, consumer behaviour and the digital marketing communication skills required for graduates to excel in their choice of specialised marketing career.

Modules*

• Marketing Management
• Innovation & Digital Technology
• Consumer Behaviour
• Data Analytics & Market Research
• Brand Management
• Digital Marketing Communication
• Marketing & Society
• Advertising Management
• Research Methods
• Entrepreneurship

Electives: Sales Management, Digital Business Models, E-commerce

Trinity Business School - More than a degree

In 2019, we opened our new state-of-the-art home, a near zero energy, six storey building that includes an innovation and entrepreneurial hub, a 600 seat auditorium, smart classrooms and the latest digital technology; and it remains in the heart of Trinity’s campus. We bring in class learning to life with our strong emphasis on experiential learning through the use of case studies, teamwork and professional development modules. The competencies developed here are what employers continually endorse as a much-valued feature of our graduates.

Our dedicated career development team will help you identify your ideal career path and provide tailored advice on how best to achieve your goals. They offer a range of services including:

• Advertise graduate vacancies and host job fairs for business students
• Career classes on topics such as CVs, interviews & work permits
• Career guidance tools to help you identify your career interests
• Individual career meetings to discuss your personal career needs