Bachelor of Business (Marketing) (Level:7)
Course Overview
This Bachelor's degree equips you with the strategic and practical skills to build powerful brands and connect with consumers through both traditional and cutting-edge digital channels. You will learn to develop comprehensive marketing plans and execute real-world campaigns for New Zealand organizations, gaining invaluable hands-on experience. The program culminates in a dedicated industry internship, providing a direct pathway to a professional marketing career.
Key Program Highlights
- Execute real marketing campaigns for New Zealand businesses, including online advertising with Google AdWords and Facebook
- Gain professional experience with a guaranteed industry internship in your final year
- Master digital marketing tools including SEO, PPC advertising, and social media strategy
- Learn to measure campaign effectiveness with analytics platforms like Google Analytics
- Develop skills taught in collaboration with national and international business leaders
Course Overview
This Bachelor's degree equips you with the strategic and practical skills to build powerful brands and connect with consumers through both traditional and cutting-edge digital channels. You will learn to develop comprehensive marketing plans and execute real-world campaigns for New Zealand organizations, gaining invaluable hands-on experience. The program culminates in a dedicated industry internship, providing a direct pathway to a professional marketing career.
Key Program Highlights
- Execute real marketing campaigns for New Zealand businesses, including online advertising with Google AdWords and Facebook
- Gain professional experience with a guaranteed industry internship in your final year
- Master digital marketing tools including SEO, PPC advertising, and social media strategy
- Learn to measure campaign effectiveness with analytics platforms like Google Analytics
- Develop skills taught in collaboration with national and international business leaders
