MSc Strategic Marketing with Brand Leadership
Course Overview
This MSc Strategic Marketing with Brand Leadership equips you with master's-level expertise to become a strategic leader in the dynamic field of branding. The program deepens your foundational marketing knowledge while offering specialized modules in luxury branding, campaign management, and entrepreneurial strategy to enhance your employability and career prospects.
Key Program Highlights
- Specialize in high-demand areas like strategic brand leadership, global luxury branding, and campaign management
- Build a strong professional network of marketing contacts and future colleagues
- Choose from multiple award routes, including a one-year program or two-year options with a placement or experiential learning
- Conduct an independent research or applied marketing project within your area of interest
- Lay a strategic foundation with modules on competitive advantage, integrated marketing communications, and customer engagement
Course Overview
This MSc Strategic Marketing with Brand Leadership equips you with master's-level expertise to become a strategic leader in the dynamic field of branding. The program deepens your foundational marketing knowledge while offering specialized modules in luxury branding, campaign management, and entrepreneurial strategy to enhance your employability and career prospects.
Key Program Highlights
- Specialize in high-demand areas like strategic brand leadership, global luxury branding, and campaign management
- Build a strong professional network of marketing contacts and future colleagues
- Choose from multiple award routes, including a one-year program or two-year options with a placement or experiential learning
- Conduct an independent research or applied marketing project within your area of interest
- Lay a strategic foundation with modules on competitive advantage, integrated marketing communications, and customer engagement
Requirements
Modules
- Integrated Marketing Communications
- Strategic Customer Management
- Contemporary Marketing
- Entrepreneurial Marketing
- Strategic Brand Leadership and Campaign Management
- Global Luxury Branding
- Effective Marketing Management
- Marketing Dissertation
- Applied Marketing Project