BA (Hons) Business and Marketing
Course Overview
This dynamic dual-subject business degree equips you with the sought-after skills to launch a successful career in a competitive global market. You will master core business principles while developing specialized expertise in creative marketing strategy, consumer behavior, and product innovation. The program's flexibility prepares you for a vast spectrum of roles in industry, commerce, and entrepreneurship.
Key Program Highlights
- Gain a powerful career-launching qualification that combines broad business acumen with specialized marketing expertise.
- Master creative and strategic marketing skills, from consumer insights and social media to brand management and market research.
- Learn to put theory into practice through modules focused on real-world applications like marketing planning and product innovation.
- Open doors to diverse roles at leading companies like Amazon, Jaguar Land Rover, Hewlett Packard, and the Royal Bank of Scotland.
- Position yourself for success in a huge range of careers in both the public and private sectors or as a future entrepreneur.
Course Overview
This dynamic dual-subject business degree equips you with the sought-after skills to launch a successful career in a competitive global market. You will master core business principles while developing specialized expertise in creative marketing strategy, consumer behavior, and product innovation. The program's flexibility prepares you for a vast spectrum of roles in industry, commerce, and entrepreneurship.
Key Program Highlights
- Gain a powerful career-launching qualification that combines broad business acumen with specialized marketing expertise.
- Master creative and strategic marketing skills, from consumer insights and social media to brand management and market research.
- Learn to put theory into practice through modules focused on real-world applications like marketing planning and product innovation.
- Open doors to diverse roles at leading companies like Amazon, Jaguar Land Rover, Hewlett Packard, and the Royal Bank of Scotland.
- Position yourself for success in a huge range of careers in both the public and private sectors or as a future entrepreneur.
Requirements
Modules
- Skills for Success in Marketing
- Developing Your Future Career in Marketing
- Business Decisions in Practice
- Supporting personal and business professional practice (SPP)
- Entrepreneurial Leadership for Social Impact
- Entrepreneurial Marketing in Practice
- Sustainability Impact Project
- Developing Personal and Business Professional Practice (DPP)
- Live Business Challenge
- Responsible Marketing
- Advanced Marketing Strategy and Practice
- Brand Impact: Crafting Personal and Corporate Identities
- Strategic Business Solutions: Applied Consultancy Project
- Evaluating Personal and Business Professional Practice (EPP)
- Graduate Career Readiness
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