BA (Hons) Business and Marketing

Course Overview

This dynamic dual-subject business degree equips you with the sought-after skills to launch a successful career in a competitive global market. You will master core business principles while developing specialized expertise in creative marketing strategy, consumer behavior, and product innovation. The program's flexibility prepares you for a vast spectrum of roles in industry, commerce, and entrepreneurship.

Key Program Highlights

• Gain a powerful career-launching qualification that combines broad business acumen with specialized marketing expertise.
• Master creative and strategic marketing skills, from consumer insights and social media to brand management and market research.
• Learn to put theory into practice through modules focused on real-world applications like marketing planning and product innovation.
• Open doors to diverse roles at leading companies like Amazon, Jaguar Land Rover, Hewlett Packard, and the Royal Bank of Scotland.
• Position yourself for success in a huge range of careers in both the public and private sectors or as a future entrepreneur.