PhD Marketing
Course Overview
This research program empowers doctoral candidates to pursue original research that makes a significant contribution to their chosen field, supported by a dedicated team of leading academic supervisors. You will become an integral part of a vibrant research community, working on projects designed to impact business, policy, and society on an international scale. The program emphasizes independent critical investigation, complemented by a structured training curriculum to develop essential practical and career-transferable skills.
Key Program Highlights
- Work with leading academics on research that impacts international business and policy
- Become part of an active, collaborative research community and align with specialist research groups
- Receive dedicated supervision for your independent, critical investigation
- Access a structured training program to develop essential practical and critical skills
- Potential opportunities to participate in undergraduate teaching following training
Course Overview
This research program empowers doctoral candidates to pursue original research that makes a significant contribution to their chosen field, supported by a dedicated team of leading academic supervisors. You will become an integral part of a vibrant research community, working on projects designed to impact business, policy, and society on an international scale. The program emphasizes independent critical investigation, complemented by a structured training curriculum to develop essential practical and career-transferable skills.
Key Program Highlights
- Work with leading academics on research that impacts international business and policy
- Become part of an active, collaborative research community and align with specialist research groups
- Receive dedicated supervision for your independent, critical investigation
- Access a structured training program to develop essential practical and critical skills
- Potential opportunities to participate in undergraduate teaching following training
Requirements
Modules
- Brand Management
- Consumer Behaviour
- Digital Marketing
- Final Project
- Finance for Business Management
- Global Relationship Marketing
- International Marketing and Customers
- Marketing Communications
- Sustainability & Responsibility in Marketing
- AI, Data Analytics and Digital Marketing
- Independent Project (Pathways)
- Research Methods
- Social Media Marketing and Digital Advertising
