MSc Business Analytics and Big Data
Course Overview
This program equips future business leaders with the expertise to leverage big data for strategic innovation and competitive advantage in the digital economy. You will develop a comprehensive understanding of how to manage, analyze, and govern data to drive efficiency and create new business models across all organizational functions. Developed with industry partners like PepsiCo and AstraZeneca, the curriculum blends multidisciplinary research with practical, real-world applications.
Key Program Highlights
- Industry-integrated curriculum developed with global partners like PepsiCo, AstraZeneca, SAP, and IBM
- Focus on strategic application of big data beyond analysis, including new business model creation
- Practical learning through case studies, projects, and work-based placements with leading companies
- Develops critical skills in data governance, analytical thinking, and organizational leadership
- Prepares graduates for high-demand management roles in the rapidly expanding digital business landscape
Course Overview
This program equips future business leaders with the expertise to leverage big data for strategic innovation and competitive advantage in the digital economy. You will develop a comprehensive understanding of how to manage, analyze, and govern data to drive efficiency and create new business models across all organizational functions. Developed with industry partners like PepsiCo and AstraZeneca, the curriculum blends multidisciplinary research with practical, real-world applications.
Key Program Highlights
- Industry-integrated curriculum developed with global partners like PepsiCo, AstraZeneca, SAP, and IBM
- Focus on strategic application of big data beyond analysis, including new business model creation
- Practical learning through case studies, projects, and work-based placements with leading companies
- Develops critical skills in data governance, analytical thinking, and organizational leadership
- Prepares graduates for high-demand management roles in the rapidly expanding digital business landscape
