BCom(Hons) Marketing
Course Overview
This course provides a comprehensive exploration of marketing principles, from foundational concepts to specialized strategies, emphasizing the creation of value and understanding consumer behavior. Students will develop practical skills through real-world projects and case studies, preparing them for diverse and dynamic careers. The program also critically examines the social, ethical, and environmental impacts of marketing, highlighting its power to drive positive change.
Key Program Highlights
- Gain hands-on experience by working directly with businesses to solve real marketing challenges
- Explore specialized areas including digital marketing, brand management, and consumer behavior analysis
- Develop highly transferable skills in communication, negotiation, critical analysis, and creative problem-solving
- Learn from industry guest speakers and connect with potential employers through on-campus recruitment
- Examine the ethical and societal role of marketing in driving positive change for individuals and communities
Course Overview
This course provides a comprehensive exploration of marketing principles, from foundational concepts to specialized strategies, emphasizing the creation of value and understanding consumer behavior. Students will develop practical skills through real-world projects and case studies, preparing them for diverse and dynamic careers. The program also critically examines the social, ethical, and environmental impacts of marketing, highlighting its power to drive positive change.
Key Program Highlights
- Gain hands-on experience by working directly with businesses to solve real marketing challenges
- Explore specialized areas including digital marketing, brand management, and consumer behavior analysis
- Develop highly transferable skills in communication, negotiation, critical analysis, and creative problem-solving
- Learn from industry guest speakers and connect with potential employers through on-campus recruitment
- Examine the ethical and societal role of marketing in driving positive change for individuals and communities
