MCom Marketing

Course Overview

This course provides a comprehensive exploration of marketing principles, focusing on creating consumer value and understanding the social, ethical, and environmental impact of consumption. It equips students with both theoretical knowledge and practical skills for diverse, people-oriented careers through a blend of academic research and direct industry engagement.

Key Program Highlights

• Gain practical experience by working directly with businesses on real-world consultancy projects and marketing problems.
• Develop specialized expertise in areas like digital marketing, brand management, consumer behavior, and market analysis.
• Learn from industry guest speakers and access unique opportunities for internships and competitive events.
• Acquire highly transferable skills in communication, negotiation, critical analysis, and creative problem-solving.
• Benefit from a degree structure that allows for easy combination with other subjects through a second major or minor.