BCom Marketing
Course Overview
This comprehensive Marketing program provides a deep understanding of how to create value for consumers and society while preparing students for diverse and exciting careers. The curriculum balances foundational theory with practical, hands-on application through real-world projects and industry engagement. Graduates leave equipped with highly sought-after skills in analysis, strategy, and creative problem-solving.
Key Program Highlights
- Gain practical experience by working directly with businesses to solve real marketing challenges
- Develop expertise in specialized areas like digital marketing, brand management, and consumer behavior
- Learn from industry guest speakers and build a professional network with top New Zealand organizations
- Acquire highly transferable skills in communication, negotiation, and strategic analysis
- Customize your degree by combining marketing with a second major or minor for a unique career path
Course Overview
This comprehensive Marketing program provides a deep understanding of how to create value for consumers and society while preparing students for diverse and exciting careers. The curriculum balances foundational theory with practical, hands-on application through real-world projects and industry engagement. Graduates leave equipped with highly sought-after skills in analysis, strategy, and creative problem-solving.
Key Program Highlights
- Gain practical experience by working directly with businesses to solve real marketing challenges
- Develop expertise in specialized areas like digital marketing, brand management, and consumer behavior
- Learn from industry guest speakers and build a professional network with top New Zealand organizations
- Acquire highly transferable skills in communication, negotiation, and strategic analysis
- Customize your degree by combining marketing with a second major or minor for a unique career path
