BA (Hons) Digital Marketing (Placement Year)
Course Overview
This degree equips you with the strategic, creative, and technical expertise needed to launch a successful career in the high-demand field of digital marketing. You will master industry-standard tools and develop effective digital strategies through a hands-on curriculum that includes real client experience. The program is further enhanced by its location in a leading entrepreneurial hub and direct access to successful business owners.
Key Program Highlights
- Master industry tools like Adobe Creative Suite, Google Analytics, and HubSpot
- Gain real-world experience by building a professional portfolio for employers
- Develop comprehensive strategies across SEO, social media, and more
- Learn from successful entrepreneurs and receive support to launch your own business
- Study in a dynamic, entrepreneurial city environment
Course Overview
This degree equips you with the strategic, creative, and technical expertise needed to launch a successful career in the high-demand field of digital marketing. You will master industry-standard tools and develop effective digital strategies through a hands-on curriculum that includes real client experience. The program is further enhanced by its location in a leading entrepreneurial hub and direct access to successful business owners.
Key Program Highlights
- Master industry tools like Adobe Creative Suite, Google Analytics, and HubSpot
- Gain real-world experience by building a professional portfolio for employers
- Develop comprehensive strategies across SEO, social media, and more
- Learn from successful entrepreneurs and receive support to launch your own business
- Study in a dynamic, entrepreneurial city environment
Requirements
Modules
- Consumer Insights
- Digital Content Creation
- Discovering the Business Professional
- Managing People in Organisations
- Marketing Principles and Practice
- The Digital Marketing Landscape
- Digital Storytelling
- Marketing Communications
- Search Marketing
- Marketing Research Project
- Social Media Marketing
- Event Planning and Marketing
- Managing Product Portfolios
- Public Relations
- Dissertation (Marketing)
- Data Science
- Digital Marketing Strategy (Level 6)
- Strategic Marketing in A Global Environment
- Advertising Creativity and Media
- Business Consultancy Project
- Contemporary Issues in Product and Service Development
- Transformative Marketing
- Strategy Marketing and Innovation Study Abroad Year
