BSc Food Business and Marketing
Course Overview
This BSc in Food Business and Marketing prepares you for a dynamic commercial career in the global food industry by providing expert training in management, marketing, and entrepreneurship. You will gain practical, hands-on experience by working on real-world business problems, from product launches to digital marketing campaigns, all within a school ranked 1st in the UK for Agriculture and Forestry. The course is accredited by the Chartered Institute of Marketing (CIM), offering significant exemptions from their professional qualifications.
Key Program Highlights
- Apply your skills to real industry challenges, including creating new food products and designing social media campaigns.
- Gain professional recognition with a CIM-accredited degree that provides exemptions from key marketing qualifications.
- Learn from multidisciplinary experts with insight into the entire food chain, from farm to fork.
- Undertake an optional professional placement year with major companies like Unilever, Warburtons, and Waitrose.
- Complete a final-year capstone project on a topic you are passionate about, such as consumer trends in plant-based foods.
Course Overview
This BSc in Food Business and Marketing prepares you for a dynamic commercial career in the global food industry by providing expert training in management, marketing, and entrepreneurship. You will gain practical, hands-on experience by working on real-world business problems, from product launches to digital marketing campaigns, all within a school ranked 1st in the UK for Agriculture and Forestry. The course is accredited by the Chartered Institute of Marketing (CIM), offering significant exemptions from their professional qualifications.
Key Program Highlights
- Apply your skills to real industry challenges, including creating new food products and designing social media campaigns.
- Gain professional recognition with a CIM-accredited degree that provides exemptions from key marketing qualifications.
- Learn from multidisciplinary experts with insight into the entire food chain, from farm to fork.
- Undertake an optional professional placement year with major companies like Unilever, Warburtons, and Waitrose.
- Complete a final-year capstone project on a topic you are passionate about, such as consumer trends in plant-based foods.
Requirements
Modules
- The Economic Environment
- The Food Business
- The Fundamentals of Management and Marketing
- Global Sustainability: Challenges and Prospects
- Research and Professional Skills for Business and Marketing
- Agricultural Production Systems
- Consumer Psychology
- Applied Marketing and Management
- Research Methods and Data Analysis
- Practice of Entrepreneurship
- Food Choice
- Consumer Attitudes and Behaviour
- Digital Marketing
- Branding Theory and Practice
- Intercultural Competence and Communication
- Marketing Strategy
- Food Policy and Supply Chain Management
- Independent Research Project
- Applied Marketing Project
- Contemporary Issues and Policy in Consumer Behaviour and Marketing
- International Human Resource Management
- Digital Entrepreneurship
