Bachelor of Business (Marketing)

Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act?

Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.

Learn relevant marketing theories and principles in a real-world context through using case studies and applied activities.

Work alongside industry partners on real-world issues through a variety of authentic case studies as well as a capstone project in your final year.

In addition to your chosen specialisation in Marketing, you can select a second major or broaden your knowledge with a combination of minors and electives. Choose another major from the Bachelor of Business or perhaps delve into Advertising or Public Relations.

Get a bachelor degree in two years — study via our accelerated pathway option (six consecutive semesters of full-time study) and graduate sooner. Alternatively, you can enrol part-time and balance study with work or family commitments.

Our flexible delivery also allows you to study marketing courses online from wherever it suits you, or at the Toowoomba or Springfield campus.

Use our magical AI system, to check your admission chances for this course.

Tuition fee

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Start date

Feb 2025

Jul 2025

Nov 2025

Feb 2026

Jul 2026

Nov 2026

Duration

Campus

UOSQ Toowoomba Campus

UOSQ Springfield Campus

Mode of study

Fees and deadlines depend on the selected options. Fees and currency conversion are approximate.

Offer response

4 - 6 weeks after your application is submitted