Bachelor of Communication and Media (Advertising)

Course Overview

This course provides a comprehensive foundation in modern advertising, equipping you with the strategic and creative skills to build effective campaigns for both commercial and not-for-profit organizations. You will learn to develop compelling concepts, target specific audiences, and execute campaigns across a diverse media landscape, with a specialized focus on digital and social media platforms.

Key Program Highlights

Master the complete campaign process from strategic planning to final pitch and implementation
Develop skills to create powerful concepts and craft persuasive messages that resonate with target audiences
Gain hands-on expertise in both traditional media and cutting-edge digital advertising channels
Specialize in the strategies and tools essential for successful social media marketing
Learn to effectively communicate and present campaign ideas to clients and stakeholders

Tuition fee

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Start date

Duration

Campus

UOSQ Springfield Campus

UOSQ Toowoomba Campus

Mode of study

Fees and deadlines depend on the selected options. Fees and currency conversion are approximate.

Offer response

4 - 6 weeks after your application is submitted

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Course Overview

Key Program Highlights

Master the complete campaign process from strategic planning to final pitch and implementation
Develop skills to create powerful concepts and craft persuasive messages that resonate with target audiences
Gain hands-on expertise in both traditional media and cutting-edge digital advertising channels
Specialize in the strategies and tools essential for successful social media marketing
Learn to effectively communicate and present campaign ideas to clients and stakeholders