Bachelor of Communication and Media (Advertising)
Course Overview
This course provides a comprehensive foundation in modern advertising, equipping you with the strategic and creative skills to build effective campaigns for both commercial and not-for-profit organizations. You will learn to develop compelling concepts, target specific audiences, and execute campaigns across a diverse media landscape, with a specialized focus on digital and social media platforms.
Key Program Highlights
- Master the complete campaign process from strategic planning to final pitch and implementation
- Develop skills to create powerful concepts and craft persuasive messages that resonate with target audiences
- Gain hands-on expertise in both traditional media and cutting-edge digital advertising channels
- Specialize in the strategies and tools essential for successful social media marketing
- Learn to effectively communicate and present campaign ideas to clients and stakeholders
Course Overview
This course provides a comprehensive foundation in modern advertising, equipping you with the strategic and creative skills to build effective campaigns for both commercial and not-for-profit organizations. You will learn to develop compelling concepts, target specific audiences, and execute campaigns across a diverse media landscape, with a specialized focus on digital and social media platforms.
Key Program Highlights
- Master the complete campaign process from strategic planning to final pitch and implementation
- Develop skills to create powerful concepts and craft persuasive messages that resonate with target audiences
- Gain hands-on expertise in both traditional media and cutting-edge digital advertising channels
- Specialize in the strategies and tools essential for successful social media marketing
- Learn to effectively communicate and present campaign ideas to clients and stakeholders
